Author of The Purpose-Driven Marketing Handbook and Impact Advisor
Paul Pierroz is an international expert on fusing marketing, strategy, and sustainability for long-term business success.
For more than 25 years, his passion has been operating, modernizing, and building organizations through diverse executive roles with Shawcor Ltd., Barrick Gold, Amcor Packaging, and Husky Injection Molding Systems. Paul's work has taken him to over 20 countries, collaborating with diverse teams across multiple fields. He firmly believes that energy, industrial technology, and natural resource companies must respond to disruption trends with advanced technology and new practices while articulating their positive impacts to stakeholders across the entire life cycle. Paul earned his Bachelor of Arts degree in Economics from Wilfrid Laurier University in Waterloo, Ontario. He has also completed the Canadian Securities Course as well as the Advanced Program in Human Resources Management at the University of Toronto. He has a lifelong passion for fine art and has managed to integrate this into his studies and work as a leadership communicator.
Paul is a Principal at Springboard Impact Advisors consulting with senior leaders and organizations on sustainability and ESG planning, execution, and marketing.
The Purpose-Driven Marketing Handbook
It’s time to reinvent how you talk about your organization.
Picture yourself sitting across the table from a new customer, employee or investor. They ask you the make-or-break question.
In this new era, where sustainability is king, why should we invest our hard-earned time and money with you?
Stakeholders have options. If you fail to convince them of your sustainability credentials, they will quickly find a competitor that fulfils their needs and you will fall behind the curve. The Purpose-driven Marketing Handbookcan help. It presents a new way to think about and communicate the difference your organization makes through the lens of your products and services, resulting in a unique and more authentic business proposition. You'll be exposed to the best practices of over 30 leading organizations from Caterpillar to the Olympic Games that can help fine-tune your current game plan. It will be your guide to realizing your sustainability advantage and standing out from the crowd.
This book will help you to:
Identify your sustainability risks and opportunities before they occur.
Discover and quantify your real impact using a simple, four-step model.
Express your benefits in terms everyone can understand, in relation to climate, warming, and carbon.
Build a winning sustainability and ESG framework that works for you.
Develop a compelling purpose statement and marketing campaign that resonates.
Unlock significant marketing opportunities by taking an ecosystem perspective.
Directly link your business and sustainability strategies.
Engage both your frontline staff and board for organizational consensus.
This is an essential marketing tool for motivated business leaders and organizations who want to shine in a crowded marketplace and enjoy success in the long term.
"“Sustainability” is more than a buzzword. It’s a value that shapes the decision-making of consumers and investors alike. Paul Pierroz’s handbook provides a method for how companies can not only adapt to a new, sustainability-centric world but see it as a strategic opportunity."
Insights From The Purpose-Driven Marketing Handbook
A description of the five transformational trends and the possibilities for your organization's marketing advantage
A summary of the benefits to your organization by creating more sustainability champions and insiders
A comprehensive nine-point
to help focus your organization's efforts
3-D Purpose Statement
A simple framework for developing a three-dimensional purpose statement anchored in your organization's impact
A four-step model to discover your impact and help communicate your organization's sustainability story
A best practice examination of the three main styles for sustainability and impact reporting
Your Partner in Realizing the Sustainability Advantage
Engagement Planning & Production
Effective Sustainability Function
Impact Discovery & Prioritization
Life Cycle Analysis
Impact Tracking & Management
Sustainability Operating System Development
Market Analysis & Peer Comparison
Executive & Board Briefings
Strategy Development & Execution
Measurment & Reporting
Marketing & Branding
Investor & Stakeholder Communication
Practical guidance and support for planning your sustainability journey, engaging and aligning your organization to your purpose, discovering and managing your impacts, and communicating your one-of-a-kind story.
38 Grand Magazine, Toronto, ON, Canada, M5V 0B1
Tel: (905) - 928 - 0032